Led by the team behind Somersault —
one of India’s fastest-growing
indoor playground brands.
Building
Profitable
Leisure Destinations
End-to-end advisory for indoor playgrounds, bowling centers, arcades,
banquet venues, and experiential entertainment projects.
Strategy, Design, Execution & Performance for Profitable Entertainment Destinations
Strategic Feasibility & Revenue Modeling
Validate market demand, investment requirements, and revenue potential before committing capital.
- Market assessment
- Concept viability analysis
- Capex estimation
- Revenue projections
- Pricing strategy
- ROI modeling
- Investment decision support
Concept &
Experience Design
Define attraction mix, spatial strategy, customer journey, and positioning.
- Experience positioning
- Attraction mix strategy
- Zoning guidance
- Customer flow planning
- Monetization strategy
- Differentiation from competitors
- Concept narrative development
Define attraction mix, spatial strategy, customer journey, and positioning.
- Experience positioning
- Attraction mix strategy
- Zoning guidance
- Customer flow planning
- Monetization strategy
- Differentiation from competitors
- Concept narrative development
Concept &
Experience Design
Development & Execution Advisory
Guide procurement, supplier alignment, and implementation decisions.
- Supplier evaluation and coordination
- Procurement guidance
- Installation oversight
- Software ecosystem planning
- Operational setup advisory
- Pre-opening readiness
Launch & Performance
Optimization
Stabilize operations, refine pricing, and optimize revenue performance after opening.
- Pre-launch strategy
- Pricing refinement
- Marketing guidance
- Operational stabilization
- Performance review
- Management advisory
Stabilize operations, refine pricing,
and optimize revenue performance
after opening.
- Pre-launch strategy
- Pricing refinement
- Marketing guidance
- Operational stabilization
- Performance review
- Management advisory
Launch & Performance
Optimization
Why Choose Playbook.
- Independent owner-side perspective.
- Real operational experience.
- Focus on long-term profitability.
- Structured decision-making approach.
- End-to-end lifecycle support.
Project Types We Support.
Indoor playgrounds & family entertainment centers
Bowling & social gaming venues
Arcades & interactive attractions
Banquet & celebration destinations
Experiential retail & hospitality
Mixed-use leisure developments
Experience Foundation
Playbook draws on hands-on experience in developing and operating successful entertainment venues, providing practical insight into customer behavior, operational realities, and performance drivers.
Founder & Principal
Build by a Real world operator.
Owner - to - owner advisory
Playbook is led by Nishit Jain, founder of Somersault, a multi-location family entertainment brand developed from concept to operation.This hands-on experience provides rare insight into what truly drives profitability, guest experience, and operational sustainability in leisure businesses.
Planning a
Leisure Project?
Early strategic input reduces risk and improves investment outcomes.